Christian McCaffrey × While On Earth | 2027 Brand Anthem

For While On Earth's 2027 brand anthem, our team partnered closely with Christian McCaffrey to create an authentic, cinematic brand film shot on location in Los Angeles.

From early creative collaborations and pre-production meetings with While On Earth to working alongside cinematographer Taylor Clements (from the film Obsession), every decision was shaped around Christian's voice, discipline, and approach to the game.

Christian co-wrote the voiceover with us, and we captured his actual workouts as they happened, rather than staging moments, to reveal the mindset behind his relentless preparation. Built around the concept Breathe. Focus. Explode., the film offers a rare glimpse inside his mind—the invisible work, the patience, and the mental focus that have helped make him one of the NFL's most exceptional athletes.

 

Our post-production team played an equally important role in bringing the campaign to life, using cinematic editing, original music, and immersive sound design to build the emotion, energy, and rhythm of the film. Through close collaboration with Christian and While On Earth, every element came together to create something that felt genuinely personal.

The result is a brand anthem that reflects While On Earth's commitment to authenticity and craftsmanship, brought to life through our team's shared passion for cinematic storytelling.

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Project Details

Name: While On Earth : Christian McCaffrey Brand Anthem

Production Company: JJ Miller Productions

Producer : Corey Calamis

Director: JJ Miller

Director of photography  Taylor Clements 

Industry: Sports / fitness

Post Production Mark Grassia

Format: Brand Campaign Video and Photography 

Locations: Los Angeles

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