RAWLINGS: THE 7TH

This cinematic ad follows Dexter McCleon Jr. and Leo Garcia, two elite prospects whose stories are built on pressure, grit, and relentless preparation. A reflective announcer’s voice carries us through their journey, while the sound design syncs with the rhythm of their grind—game sounds, repeated reps, and quiet moments of focus.

It’s a tribute to the real work it takes to rise as a top prospect—the early mornings, dry swings, bullpens, and unseen hours that separate good from great. It's also a showcase for Rawlings’ newest bat, the Clout, and their industry-best glovestrusted by rising stars across the game.

This isn’t about flash. It’s about the grind. And when the moment comes, it’s the work that shows up.

For Rawlings, we didn’t just want to create another baseball ad — We set out to build an entire campaign grounded in authenticity. Something that felt real to the game, and true to the rising prospects who live it every day. Rawlings brought us the spark—an idea to spotlight their top players—and from there, we developed the creative vision, story arc, sound design, and visuals that define this campaign. It’s a bold blend of storytelling, grit, and brand identity—built to resonate with every player who knows what the grind really takes.