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REEBOK: MINORSTONES BACK TO SCHOOL
Advertising campaign directed by JJ Miller, Reebok’s “Milestones” series celebrates the small wins along the journey and the everyday moments of progress, perseverance, and growth that add up over time. This chapter focused on a back-to-school theme and the art of passing notes, styled to feel timeless and unmistakably Reebok—rooted in the brand’s Classic heritage with subtle, nostalgic details throughout.





Project Details
Name: REEBOK: Minorstones
Director: JJ Miller
Brand: Reebok
Industry: Lifestyle, Sports, Athleisure
Format: Social website and Photography
Locations: Boston Massachusetts
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