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REEBOK: MINORSTONES BACK TO SCHOOL 

Advertising campaign directed by JJ Miller, Reebok’s “Milestones” series celebrates the small wins along the journey and the everyday moments of progress, perseverance, and growth that add up over time. This chapter focused on a back-to-school theme and the art of passing notes, styled to feel timeless and unmistakably Reebok—rooted in the brand’s Classic heritage with subtle, nostalgic details throughout.

Reebok Classic Lifestyle Back-to-School Campaign | JJ Miller Photography
Reebok Classics Back-to-School Lifestyle Campaign | Photographed by JJ Miller
Reebok Classic Lifestyle Campaign Back to School | JJ Miller
Reebok Classic Lifestyle Campaign | Back to School Notes | JJ Miller Photography

Project Details
Name: REEBOK: Minorstones
Director: JJ Miller
Brand: Reebok
Industry: Lifestyle, Sports, Athleisure 
Format: Social website and Photography 
Locations: Boston Massachusetts

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