
TITLEIST: HOW DO YOU MARK YOUR TITLEIST
JJ Miller directed and developed the creative concept for “How You Mark Your Titleist,” a national TV and digital campaign for Titleist focused on the personal rituals and individuality golfers express through how they mark their golf ball. Shot throughout the year using a blend of live-action footage and studio production, the campaign combined authentic golfer moments with premium visual storytelling. Produced in collaboration with GLP Creative and the amazing in-house creative team at Titleist, the work aired nationally on television and across digital platforms.
Project Details
Name: How Do You Mark Your Titleist
Director: JJ Miller
Production Company: GLP Creative
Brand: Titleist
Industry: Sports / Golf
Format: Television Commercial and Website
Locations: Shot across the United States and in studio in Massachusetts